Kennedy New Media

Pretend you’re a developer – how awesome would it be to capture the entire video game market and only have to develop your game for one system? No need to worry about the politics of exclusive releases or franchises only being for one system and potentially missing out on a huge chunk of gaming dollars. What if people could no longer buy used copies of your game and every sale was a “new” sale? What if people could no longer pirate your games?

Now, think like a consumer – how awesome would it be to have access to every game released without having to drop $1000+ (PS3: 400, 360: 300, Wii: 250, PC: 500+ all plus tax) on consoles? What if you never had to buy another? What if you never had to upgrade your PC because of games again?

Do I have your attention? Good, now what if I told you that this magical innovation could be crippled by your internet service provider (ISP)? Would you fight to make sure this doesn’t happen?

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Five years of programming, four seasons of shows that never stepped back from the edge, and a finale that does the series justice not only logically, but theologically and morally as well?

Absolutely amazing. Something words cannot capture and time will only make memory grow fonder happened tonight. I feel sorry for those who do not understand or appreciate the significance of the show and/or its passing.

Tonight, a giant fell among us.

Time for a second (of many) viewing!

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Why Quality of course!

Are you sure about that? Really do you know? If you do, then you are a good deal ahead of most major TV ad execs who simply cannot grasp this concept. Traditional advertising versus the greater exposure and cost-effectiveness of the interwebs generally ends in an ugly, sometimes violent, shouting match between overpaid and under-thinking suits that do not want to admit that what they were taught 10-15 years ago is now failing. With the advent of commercial skipping DVR’s, its happening at an alarming rate. Just like the real estate bubble burst, so will traditional mass-market advertising. Lets take a look at the facts, shall we? Read on and I will show you how to do it better…

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Today is, of course, Superbowl Sunday. Heralded by many as the best day of the year for sports and by others to be the best day for advertising. Going off of numbers from an article on MSNBC.com (Advertising’s Big Game)in 1987, a 30-Second ad in that legendary Giants victory over the Broncos cost $600,00. The viewership was an estimated 87,190,000. If we do the math, each viewer cost the ad companies 14.5 cents. Seems like a small price to pay, right? I mean, 87 million people saw the ad! Fast forward to 2006 – approximately 77,900,000 people tuned in to watch the Steelers trounce the Seahawks. A 30-second ad cost companies a whopping $2.5 million dollars… lets to the math again: 77,900,000/2,500,000 = $31.16 per person. Lets say that again – Companies paid $31.16 for every person who watched their commercial. If you watched this game, for every 30 seconds of commercial you saw, a company paid $31.16.

That’s all well and good, Tim – but was it worth it? Read on to find out…

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It is interesting to think that we’ve been using the Internet for increasing more things over the past 14 years. In relation to all things technology oriented, it is beyond ancient. Old news, right? If so, what is the next great technology to consume our lives? I truly believe that the internet has finally hit maturity and a few forward thinkers have begun to look beyond the internet for the next great frontier.

While I still think that the internet has at least another decade of dominance, it is better to be ahead of the curve rather than behind it. However if you look at the way that the internet is still evolving and people are throwing around terms like “Net 2.0″ and “Organic Processing” does it really mean anything to the average person? Not at all – the items that people need to know are its ease of use as well as its accessibility. And no, they’re not the same thing. Technology’s immediate and severe price-point reduction cycle has increased even more the past 12-18 months than in the past 5 years. sub-$100 1-Terabyte hard drives. 3.0 Gigahertz processors that are $299 or under. Machines that could, by themselves, run a small city can be assembled for less than a thousand dollars.

But I digress – my point is that we’re barreling down the tunnel of time and the future will be upon us sooner than we think. The internet is still the king and just about everyone is on it. Checking e-mail, viewing websites, making purchases, doing work. How have you used the internet lately? It isn’t too odd of a question. Have you taken advantage of the commerce that the internet presents? Have you used the internet to advertise something about yourself or a product or service you have? The internet is the premiere information sharing medium, and all the information on how to maximize that benefit is out there. If you don’t get on the net soon, you will have an entirely new medium to learn and deal with.

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